17+ Years B2B SaaS
Best product doesn't win.Best story does.
I help startups and Fortune 500 companies tell stories that build trust and make people crave their product.
I ship my own products with AI and bring value in 90 days or less.
Worked with
Brilliant products
die every day
because no one can explain,
why customers should care.
Can you?
Microphone not available. Type your pitch instead:
Things I've built
Things I think about
How I almost became a Joker shipping my first iOS app
What it cost me to build and launch an iOS app from scratch with zero experience in 4 months.
Context engineering is not enough. Meet Output Engineering.
Forget prompt engineering. Forget context engineering. It's time for output engineering.
The marketing team tech stack for 2026
Data-driven marketing sounded radical in 2010. Technical skills sound radical now. In five years they'll be just as obvious. Here's the full stack.
Full-stack marketing
Strategic narrative design
Figure out what you actually are, who it's for, and how to say it. The story that makes everything else make sense.
Go-to-market & positioning
Figure out what makes you different and build the plan to get it in front of the right people. For B2B SaaS and technical products.
Account-based marketing
Go after specific accounts with outreach that doesn't feel like spam. Build the cross-functional team to run it, coordinated across channels, aimed at the people who sign the check.
Growth architecture
More signups, better activation, less churn. PLG, lifecycle messaging, and activation optimization that turn your product into a revenue engine.
AI-powered systems
Agent workflows, automation toolchains, multi-agent orchestration. Systems that actually run, not slide decks.
Product prototyping
From concept to working product using AI as the development engine. Ship in weeks, not quarters.
Marketing tooling
Custom tools for teams that are tired of duct-taping SaaS products together. Built to fit your workflow.