Insights

Things I think about

Building with AI, marketing for technical products, growth mechanics, and the builder's perspective.

What it cost me to build and launch an iOS app from scratch with zero experience in 4 months.

Forget prompt engineering. Forget context engineering. It's time for output engineering.

Data-driven marketing sounded radical in 2010. Technical skills sound radical now. In five years they'll be just as obvious. Here's the full stack.